A medicine company
When you’re living with a disease, all you want is to feel relief. To feel improvement. To feel healthy.
For 150 years, we've been turning science into medicine, taking on the toughest diseases to help improve lives in ways that have changed the course of human health. Today, we continue this pursuit in disease areas like Alzheimer's disease, cancer, diabetes and obesity to help as many people as possible live healthier lives. And we refuse to accept today’s medicine as good enough. We’re continually seeking people, partnerships within and across industries, and others who share our dedication to challenging the status quo in the name of improving health.
Drum beats quickly, short video clips flash across the screen, then everything goes black. Super
appears:
VO: It’s easy to think medicine is about sickness.
SUPER: It’s easy to think medicine is about sickness.
[00:04-00:06]
Opens to twin sisters setting up the self timer on a video camera. The one closest to the camera
instructs the other to move back.
[00:06-00:08]
Music starts, cuts to two brothers biking through a neighborhood. We can hear them peddling.
VO: But medicine is about bringing all of yourself
[00:08-00:12]
Cuts to below a trampoline, two girls are jumping excitedly.
VO: to the moments that matter.
[00:12-00:14]
Cuts to a boy celebrating his birthday, surrounded by cheering family members.
[00:14-00:16]
He leans forward to blow out the candles on the cake in front of him.
[00:16-00:20]
Cuts to a bride and groom running through the rain, smiles on their faces.
VO: Medicine is about being present with the people we care about.
[00:20-00:22]
Cuts to the two brothers pictured earlier in a garage. The younger brother is sitting down, while
the older one holds an electric razor. The older brother holds the younger brother’s head steady,
then buzzes off a chunk of hair.
[00:22-00:24]
Cuts to a wide shot of the garage moments after, the younger brother gasps in shock as the hair
falls to the floor. The older brother reaches out to reassure the younger, while the younger
brother steps away laughing, hands on his head.
[00:24-00:26]
Cuts to an older couple walking through their garden.
VO: None of us are here long enough.
[00:26-00:28]
Cuts to a family gathering for a picture in their backyard. The dad motions the dog to come over.
[00:28-00:30]
Cuts to the camera POV as the mom sets the timer. We see her press the shutter, then run back
to the rest of the family.
[00:30-00:32]
The family smiles, and we hear the shutter click.
VO: But we all deserve a chance
[00:32-00:34]
Cuts to a teenage girl recording with a video camera, then to a grandfather sitting on a
trampoline, then to a boy looking up- a hopeful expression on his face.
VO: to be who we are supposed to be
[00:34-00:38]
Cuts to a girl with a dexcom monitor, walking away from the camera, then cuts to the two sisters
brushing their teeth in the mirror.
VO: for as long as we’re here together.
[00:38-00:40]
Cuts to a little girl celebrating her birthday, looking down at the flames from a sparkler. Cuts to
her blowing out the candles on her cake, wearing a tiara and princess dress.
[00:40-00:42]
Cuts to someone smearing cake across the face of a boy at his birthday party, then to him
licking the cake off his face and hands, laughing.
VO: Medicine isn’t about sickness.
[00:42-00:46]
A flurry of clips flash across the screen, ending with a grandmother blowing out a candle on a
cake. The screen goes dark, music ends.
[00:46-00:48]
VO: Medicine is about health
SUPER: Medicine is about health.
[00:48-00:54]
Cuts to the trampoline scene from earlier, the two girls jumping in a circle around the super.
SUPER: We’ve made medicine for 150 years so that people can get more of everything else.
[00:54-00:60]
Endcard appears, a collage of clips shown in the spot appear behind it.
ENDCARD: 150 YEARS OF MEDICINE
But giving people a better chance at health isn’t just about following the science.
[00:00-00:03]
A close-up view of a silhouette of a man living with obesity against the light, delivering a monologue, starting with “Come on. Let’s hear it.”
[00:04-00:05]
And he continues: “You think I need your advice.”
[00:06-00:07]
“You think I should go on a diet.”
[00:08-00:13]
The sound of a camera flash plays, alongside flashes of light. The flashes of light stop, and the silhouette disappears, revealing the man's face that continues his monologue, “I’ve been dieting since I was twelve.”
[00:14-00:17]
“You think I need to hear about your workout routine.”
[00:18-00:21]
“You don’t stop to ask about mine.”
[00:22-00:24]
“No matter what I do, you’re gonna have your own thoughts.”
[00:25-00:27]
The camera flashes again. The man continues, “So get it all out.”
[00:28-00:30]
The energy in his delivery builds, and there is a sense of triumph in his voice, “And while you’re in the comment section,”
[00:31-00:33]
“I’ll be focusing on what really matters.”
[00:34-00:36]
The camera zooms in even closer on his face, and he continues, “Like, how I feel when I’m waking up in the morning.”
[00:37-00:40]
“Like showing up for the people I love.”
[00:41-00:43]
“My health is my focus.”
[00:44-00:49]
“And my body is nobody’s business but mine.”
[00:50-00:57]
The man's face disappears in a fade-out, and the screen goes completely black. Text appears on the screen reading, “There are a lot of opinions about weight. It takes strength to focus on health.”
[00:58-00:60]
And it ends with the Lilly logo, “Lilly A Medicine Company.”
[00:00 - 00:05]
The film opens with the woman walking up stairs to the front door.
Music starts.
[00:05 - 00:07]
The woman opens the door and is immediately met by a dog. She begins petting the dog
“Hey, Digby, hi. Hi!”
[00:07 - 00:10]
The woman sets the mail on the counter and places her wallet and keys in the drawer.
[00:10 - 00:15]
The woman opens the door.
(Dog whines)
[00:15 - 00:17]
The woman places her keys in the drawer and stares down at it.
[00:17 - 00:20]
Her husband is outside the house at the mailbox, getting the mail. Notices his wife's wallet.
[00:20 - 00:23]
The woman is in the driver seat of the car, honking the horn. Waiting for her husband. The husband runs over to the car.
(Horn honks)
“(Man) Okay, okay!”
[00:23 - 00:24]
The camera pans back to the woman, she is laughing at her husband.
(Laughs)
[00:24 - 00:26]
They cut to the market, the woman is wandering around. She walks up to a man and says:
“(Woman) Honey…?”
[00:26 - 00:28]
The man turns around… It is not her husband.
[00:28 - 00:32]
The husband walks up to his wife and the other man and apologies. The wife was still looking at the other man, confused, looking at her husband.
“I’m sorry.”
[00:32 - 00:34]
The camera pans back to her house.
[00:34 - 00:36]
They are now inside the house, the woman is tying her husband's tie. The husband says
“What would I do without you?”
[00:36 - 00:39]
The wife, quick to respond, looks up at her husband saying…
“Well you’d never wear a tie.”
[00:39 - 00:43]
The camera cuts to a scene where the husband is cleaning his wife’s shirt.
“(Man) Let’s clean you up. Okay, honey?”
[00:43 - 00:46]
The camera cuts to another scene where the woman is running around playfully looking for the child. She checks around the table and under it.
“(Playful) Where’s Mia? Is she under the table?”
[00:46 - 00:49]
The camera cuts to the child smiling and giggling hiding from the woman. The woman says
“(Woman) Going to find you…”
[00:49 - 00:50]
Camera cuts again, the woman is confused. Walking around her own house, opening doors seemingly not knowing where she's going. Her husband comes up behind her…
“(Man calmly) Hey, hey”
[00:50 - 00:53]
The man puts his hand on her shoulder, she turns around saying…
“Which one’s the bathroom?”
[00:53 - 00:55]
Her husband looks back at her with his hand on her shoulder, a bit concerned.
[00:55 - 00:58]
The camera cuts, the woman is taking her dog outside, walking down the front steps.
“Come on, Digby. Good boy!”
[00:58 - 01:01]
Camera cuts again, the woman is now outside in the dark on the street. walking
[01:01 - 01:04]
Camera cuts again, the husband is walking around the house looking for his wife. Yelling…
“Honey?” and “You in here?” looking in rooms, opening doors and closing them.
[01:04 - 01:09]
Camera cuts to the woman walking down the stairs with headphones on barefoot, you can see the grass between her feet as she walks. The husband begins to stare and smile from the window.
[01:09 - 01:12]
The woman dances in the grass.
[01:12 - 01:17]
Cuts to the woman in a dark kitchen.
[01:17 - 01:20]
Her husband gave instructions on how to open the door.
“Turn the knob to open the door.” and “Honey, just turn the knob.”
[01:20 - 01:22]
Scene cuts to the women outside happy, petting a horse.
[01:22 - 01:26]
The scene then cuts to the woman in a car moving the car into gear and starting to drive the car in to the garage door… confused as to what just happened
[01:26 - 01:28]
Scene cuts to the husband with his arm around his wife sitting on the couch laughing.
(Laughter on TV)
[01:28 - 01:33]
The camera pans to the picture on the wall and in the reflection the husband and wife are hugging. The Woman is crying and visibly upset.
(Crying)
[01:33 - 01:38]
A super appears over the couple holding each other and crying saying…
SUPER: Alzheimer’s means good days and bad days.
[01:38 - 01:44]
The camera cuts to a scene of the husband and wife waking up in the morning. The husband rolls over to look at his wife, who opens her eyes.
(Man) Hey.
[01:44 - 01:50]
Man still looking at his wife. says…
“How are ya?”
[01:50 - 01:52]
Camera cuts to a corner of the wall when a super appears across the screen.
SUPER: We’ve been fighting this disease for over 30 years
[01:52 - 01:58]
SUPER: We’ve been fighting this disease for over 30 years
Because of how much the good days matter.
[01:58 - 02:00]
Lilly A MEDICINE COMPANY appears across the screen
