Our Brand Partners

Partnering for health

Nothing is more important than your health. And no one achieves their best health alone.

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Whether it's the running group that holds you accountable, the influencer you follow for the best ways to keep veggies interesting or the athlete who inspires you with their drive and determination, we're all striving to move in the right direction.

As a medicine company, we know that the more support we have on the journey to live our best, the more successful we are. And we're always looking to partner with others who connect with us to broaden our expertise, reach more people and build on what's most important—holistic health for all.

The people and organizations highlighted here, which are just a few of the many partnerships focused on health across our company, share our passion. Whether it's providing resources, expanding access, bringing awareness or sharing information, health is at the heart of every partnership.

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Lilly x Entertainment Partnerships

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The entertainment industry has long shaped culture and public perception, yet TV and film too often fall short in representing and accurately portraying chronic health conditions and disease. As a medicine company focused on improving the holistic health and human experience of patients, we’re working to change that narrative through partnerships across the entertainment industry.

We’ve sponsored Dr. Stacy L. Smith and the USC Annenberg Inclusion Initiative to assess the current state of disease representation in TV and film, which uncovered the underrepresentation and frequent misrepresentation of disease in media. In response, Lilly, Dr. Smith and the Initiative launched a new content creation toolkit — developed with guidance from industry experts and patient advocacy organizations — to help storytellers foster more inclusive, accurate portrayals of people living with health conditions.

We’ve also collaborated with Tribeca Studios to launch an incubator program. The program will provide mentorship and resources to emerging filmmakers, empowering them to create original health-focused short films that will premiere at the 2026 Tribeca Festival.

Together with entertainment industry leaders like Dr. Stacy L. Smith and the USC Annenberg Inclusion Initiative, Tribeca Studios, Imagine Entertainment, and MACRO, we’re reshaping how health stories are told to shift cultural conversations and ensure that patient realities are seen, understood and valued.

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Indiana Fever and Indiana Pacers

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As an Indiana-based company, the only thing that makes us prouder than cheering for our hometown teams is working with them to find ways to help improve health. As the official health equity partner, we’re making sure fans can get valuable information through health theme nights and access to STEM education.

Learn more about another way we're teaming up with the Fever to help encourage local girls to get in the game.

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