Direct-to-consumer advertising is one of many ways biopharmaceutical companies provide information to consumers in the United States. Direct-to-consumer advertising aims to raise disease awareness, educate consumers, encourage medication adherence and enhance the patient physician interaction. Direct-to consumer advertising not only helps educate patients about medical conditions and treatment options, it encourages dialogue between patients and physicians, prompts many patients to discuss illnesses with their physicians for the first time or earlier than they otherwise would, and promotes improved compliance with physician prescribed treatments.
We understand the health challenges patients and their families face. And while we can’t solve every one of them, Lilly goes beyond medicine to help patients improve their health. Lilly supports and partners with numerous local and national initiatives, including those addressing multicultural health disparities, to improve patient care. Lilly also offers several resources to help patients live healthier lives. Many of those materials are available in multiple languages and address risks for disease based on race and ethnicity.
- Lilly for Better Health™ is a program that helps Americans live healthier, more active lives. A hub for quality health and wellness materials, Lilly for Better Health™ provides practical tips on healthy eating, physical activity and stress management. It empowers patients with information on managing health conditions such as diabetes, heart disease and depression. Lilly for Better Health™ has been a resource to health care providers, payer organizations and community groups across the country that share a passion and mission of helping individuals and communities live their healthiest lives. Since that time, the effort has distributed more than a million patient education resources to individuals and organizations, particularly those with the greatest need. It is one of many examples demonstrating how Lilly is a partner in improving health outcomes and empowering patients and caregivers to effectively manage their care.
- The Fearless African-Americans Connected and Empowered (F.A.C.E.) Diabetes Campaign is a grassroots movement targeting African-Americans to help individuals, families and neighborhoods overcome key barriers to success in living with Type 2 diabetes. African-Americans are disproportionately affected by Type 2 diabetes; according to the American Diabetes Association, African-Americans in the United States are 1.8 times more likely to have diabetes as non-Hispanic whites, and 25 percent of African-Americans between the ages of 65 and 74 have the disease. Supported by Eli Lilly and Company, Glory Foods, national advocacy groups, and local community organizations, the F.A.C.E. Diabetes campaign will implement a series of practical and sustainable programs, which will help foster behavioral and attitudinal changes in areas critical to success in managing diabetes such as nutrition/cooking, physical activity, health and overall well-being.