Monoclonal Antibody Assets for Social Media Distribution

This page contains downloadable assets used in digital advertising for raising awareness about monoclonal antibody (mAb) treatments for COVID-19. You will find these assets in English and Spanish. We have also included recommended responses to comments you may receive from social media users. Please keep in mind that Lilly's name and logo should not be used in any posts created with these assets.

Jump to section:

• How to Use These Assets

• English Assets

• Spanish Assets

• Glossary

• Recommended Responses

How to Use These Assets

The assets below were originally used in Eli Lilly and Company’s mAb Treatment Awareness digital advertising campaign. Each of the visuals was used in different combinations with the copy options.

Each creative option can be built in Facebook Ads Manager (for Facebook or Instagram) or Twitter Ads. For example, Creative Option 1 below would be built using both Copy Option A and Copy Option B. The resulting ads would look like:

• Facebook Ad 1A (creative 1 with copy A)

• Facebook Ad 1B

• Instagram Ad 1A

• Instagram Ad 1B 

• Twitter Ad 1A

• Twitter Ad 1B

Copy Options come complete with body copy, headlines, link descriptions, and CTAs. (See glossary below for definitions.) Not all of these copy assets are available in each placement type, but they are still provided.

Important Reminder

Please keep in mind that Lilly’s name and logo should not be used in any posts created from these assets.

English Assets

Spanish Assets

Glossary

Ad Components

Creative Considerations

Recommended Responses

Social media posts about COVID-19 naturally generate a lot of questions and comments from the public, so we have developed a list of helpful responses for you to use. Click below to download recommended responses in English and Spanish.